COVID-19 Marketing guide for tradies
Have you noticed a decrease in revenue due to the Coronavirus? It doesn’t have to be that way!
We have an advantage in the construction industry in that we can still operate during the Coronavirus pandemic in Australia. Although we are lucky enough to still be allowed to operate, there are still many challenges and unknowns that affect the way we function and the way we make money. I have created a 3-part COVID-19 Marketing Guide for Tradies which outlines some considerations and tips in regards to marketing your construction business during the current economic climate.
Part 1: Understanding the changes in your customers
Learn about the COVID-19 effects on your customers’ purchasing behaviour and lifestyle choices and what it means for your business.
Part 2: Adjusting your plans
Learn about maintaining your revenue, helpful pricing formulas, refining your offering and more.
Part 3: DIY marketing tips
Looking to take advantage of your downtime and do some DIY marketing? Here you can learn some tips on social media, content writing, reviews and more.
Whether you choose to experiment with some DIY Marketing or engage in professional marketing services, it is important to make sure you don’t stop your planning and marketing completely during the current economic climate. If you have a construction business in Melbourne, South East Melbourne or the Mornington Peninsula and would like to have a free consultation to discuss where you are heading please don’t hesitate to reach out!